Description
The average manufactured home sales price: $120,000. The average real estate commission on a manufactured home: 3%.
While the largest pools of realtors are fighting tooth and nail over every high-end listing, few are even looking at or considering manufactured housing. Meanwhile, those realtors in the know are consistently adding $3,600 or more to their monthly income with a few easy sales each month.
The Manufactured Housing Playbook exists for one reason: To make you an expert realtor in the manufactured housing space and create a repeatable commission base from this lucrative, often untouched market. This e-book guide will:
- Teach you everything you need to know about manufactured homes so you can speak confidently and earn business.
- Identify the network that will bring you consistent leads without advertising or spending money.
- Describe every step of the process from prospecting to closing, including information on how to help your clients through financing.
- Give you opportunities to maximize sales processes, gain double sales on downsizers, and increase the speed of sale with practical showing methods.
- Provide powerful scripts that have proven to be successful in the field.
- Supplement you with worksheets and written activities to further expand your knowledge and ensure your success.
Last year as a manufactured home dealer, I sold over $2,000,000 in homes. In my local area, I offered a 3% commission to the buyer’s agent. Of all the homes I sold, only one transaction included a buyer’s realtor. That means over $60,000 in commission was missed from realtors who do not understand manufactured housing, weren’t looking at what I had to offer, and didn’t know it was a viable option.
Now, realize there are around fifty manufactured home dealers and/or communities in my local area, all with varying degrees of success, and there are millions of dollars at stake annually in commission that simply gets ignored. One knowledgeable realtor in the area could absolutely own this market space and command steady commissions on easy transactions. And why don’t they? Simply put, there is a knowledge gap. Most realtors do not understand manufactured housing, so they decide it is a bad option rather than learning what it actually is, how it can help their clients, and gaining the expertise needed to be the dominating force in their local market.
Table of Contents:
Introduction
The $3,600 Listing Most Agents Overlook
Part I: Learn the Industry
Chapter 1
Manufactured Housing 101: Everything You Need to Sound Like an Expert
Chapter 2
How the Manufactured Housing Industry Actually Works
Part II: Learn the Transaction
Chapter 3
Financing Without the Confusion
Chapter 4
Closing Manufactured Home Transactions Like a Pro
Chapter 5
Inspections, Appraisals, and Common Deal Killers
Part III: Building a Manufactured Housing Business
Chapter 6
The Community Playbook: Becoming the Realtor Communities Recommend
Chapter 7
Becoming the Manufactured Housing Expert in Your Market
Chapter 8
Building Your Manufactured Housing Referral Machine
Chapter 9
Finding Listings Nobody Else Is Looking For
Part IV: Serving More Clients and Closing More Homes
Chapter 10
How Great Manufactured Housing Realtors Think
Chapter 11
Turning “No” Into a Better Opportunity
Chapter 12
Marketing Manufactured Homes So They Stand Out
Chapter 13
One Client, Two Successful Transactions
Chapter 14
Pricing Manufactured Homes With Confidence
Bonus Toolbox
Here’s what I can promise you: No more missed opportunities. If you glance through this guide and keep it for reference, at a bare minimum, you will be eligible for all of the manufactured home sales in your area that often go unrepresented.
If you take it a step further and truly study the playbook, you will have everything you need to become the manufactured home magnate of your area. You’ll consistently receive referrals, earn listings, and take the quickest, easiest commissions that often go ignored. You will live the realtor’s dream: being sought out and winning listings before even meeting clients, just from your expertise and the word of mouth that comes with it.
All I ask for as the author is this. Take the work that my family has mastered for 50 years. Earn a commission that you otherwise wouldn’t have known about. Help the attainable housing industry to boom. And the risk? If this e-book causes you to earn only one $2,000 listing (one of the cheapest, fixer-upper manufactured homes on the market), you’ll have practically doubled what you spent to purchase it.
That is my mission and my goal. Hardly any risk for you. Potentially millions in reward. All you have to do is be willing to adopt a style that the average realtor doesn’t look at, or even worse, looks down on.
There are families that are praying right now for someone like you to learn this skill. They are trying to sell these homes on their own, having no idea what the value of their home is, how to list it, where to list it, and what to tell potential buyers. They need you, and they will pay well for your expertise. Now, it’s time for you to gain that expertise.
Still not sure? Read through the first chapter here.
Who wants to spend their career cold-calling homeowners, sending snail mail, and squabbling on Facebook over every potential home lead? Here is your one opportunity to break into an untapped market and create a referral network that pays dividends for years.